Monday 15 December 2014

Telephone Protocol & Etiquette



What is the response like to your potential clients telephoning your Business

The Telephone can be the initial contact your customer or client has with your Business

You will have invested a tremendous amount of time and money to generate that contact.
The way your representative reacts to your customer or client will largely determine the result:

Making or losing a sale
Resolving a complaint
Keeping a client or customer or losing them.

"There's no second chance for making a good first impression!"

Whether by personal contact or by voice mail, the experience of your customer should be of critical marketing concern.

A properly trained team member, especially your receptionist or telephone operator, is critically important.

Smile before you answer the telephone. It will help to put you in a positive frame of mind, which is communicated to the customer in the tone of your voice.
Answer on the second ring. After the third ring a customer is wondering if anyone is at work in your business.
Listen attentively.

If you have voice mail or an answering machine, your message is also important.

These guidelines will help your organization build more effective telephone skills.

The Telephone Marketing & Training Company
specialises not only in providing Telephone Marketing Services but also Comprehensive Training Programs.

How to use the Telephone for Business
Positive Telephone Marketing

Telephone Marketing Team Building





For more details call Lindy Connaughton: 020 8876 5556           

Monday 10 November 2014

Training in the workplace helps to improve performance:

With my many years of experience I can train your staff with modern techniques so that the best possible results are achieved and encourage development of real time engagement, with potential clients.
I do not use automated call-centre style robotic scripts.
My trainees learn how to communicate with potential customers being aware of who they are and ensuring that the conversation remains alive and interesting by reacting spontaneously asking relevant professional questions to encourage the buyer to be motivated and develop an interest in your product / service.

The objective is to motivate your staff to be confident and enthusiastic.

My training programs are bespoke for your business model which is unique, as are your customers. By carefully listening to your needs, I adapt accordingly, so that the best results are achieved.

The Training Model includes a follow up and ongoing support.

So to optimize your telesales team, let me train them or why not ask me to conduct and analysis the present practices and see if they need to be updated or refined.


Call Lindy on 020 88876 5556


Friday 12 September 2014

Are You Looking to Increase your Income ?

Telemarketing is one of the most cost effective methods of driving your sales forward, providing you with an impressive return on your investment and aiding your business to move forward.





Ask for our Quotes Now 

Telemarketing can provide fantastic results in both Business to Business and Business to Consumer in some of the following areas
  • - Lead generation 
  • - Database maintenance 
  • - Customer relations
  • - Prospecting and sales
  • - Database creation 

Telemarketing has been shown to increase company performance by up to 40%.

Just call us on 020 8876 5556

Lindy Connaughton
The Telephone Marketing Company


PS – We could train your team to get better results with our tested formulas

Tuesday 9 September 2014

The Telephone Marketing Company works on a tried and tested formula



Each client is treated as a bespoke project,

1.   Basic setup and information gathering exercise
2.   A number of 3hr modules with your fully trained, professional team member who you meet with and approve, prior to commencement.
3.   The number of modules required will depend on a number of factors which will become evident as the project is researched.

Our Project Managers are in contact with team members at all times, constantly appraising response and progress in order to guarantee you the most effective and professional service.


The Fast Track Telephone Campaign

For businesses that have a more limited requirement we have introduced the recession busting ‘once a week quick fix’.


The same quality and attention to detail as you would expect from The Telephone Marketing Company, but a service that gives a quick fire boost to existing marketing.

Many start-up companies have found this service invaluable as an addition to their networking/marketing activities.


Please contact The Telephone Marketing Company for details of packages and fees.

he Telephone Marketing Company
Richmond Bridge House
419 Richmond Road
Twickenham
TW1 2EX
Telephone: 020 8876 5556
Email: info@thetelephonemarketingco.co.uk




Monday 16 June 2014

Selling, Sales, Budgets, Telephone Marketing - We Have the Answer


Do you find yourself getting a little grumpy towards the end of the month when you are not achieving your numbers? Saying to yourself, “if I don’t sell something soon I’m going to be out of work” and it doesn't matter how many dial ups or follow up calls, no one is around, no one is getting back to you or responding?

I have those days. It was like, everyone is just too damn busy to read e-mails and return calls even though what you have to sell-show-service is going to save-make-improve their lives.

Feeling so discouraged I remembered meeting Lindy Connaughton at The Telephone Marketing Company and gave her a call. 
I re thought my sales patter, followed the preparation rules, and started again to contact some of these people who have been dodging me. Whether it was luck or maybe it is what you call professional but within ten minutes, I was laughing and talking to my prospects in a completely different way and making the selling process fun for them, too.

You don’t need to be afraid to ask them what they are thinking. It’s such a great question!  Great questions are mostly what you need to make a contact. Be prepared before the call is like having a full tank so that you can go that little bit further.

SERIOUS, PROFESSIONAL, SALESPERSON NEEDS ALL THE ANSWERS, IN A COMPETITIVE, BUSINESS ARENA.

The Telephone Marketing Company can support The Team – create a Team or Train a Team.

Our expertise of over 20 years holds us in good stead to help you expand your business.

Why not give us a call and find out how we can help your Sales improve


Call Lindy Connaughton on: 020 8876 5556

http://www.thetelephonemarketingco.co.uk/index.html
http://www.thetelephonemarketingco.co.uk/telesales-marketing-clients.html



Wednesday 28 May 2014

What can we offer - Telephone Marketing & Telemarketing Training





Several businesses use telemarketing to create a dialogue with their clients. 

Companies that sell directly usually handle inquiries, give quotes and take orders using the phone. 

Small companies can target potential business customers and can use the telephone to call leads, give a quote as well as making appointments.




Telemarketing, can offer numerous opportunities compared to other forms of marketing. Mobile phone communications only send advertising messages. By talking directly to a customer you can ask questions to gauge their interest, assess what their needs are and respond to queries and hesitations.


Sales calls to people at home, may often seem unwelcome and an interruption to their home life. 

When targeting consumers consideration should be given:

You should think before you use telemarketing. 
You may alienate customers and you could harm your company's standing in the market place. 
You should  check that a potential customer is not registered with the Telephone Preference Service (TPS). 

Telephone Marketing can help companies to achieve a number of goals. 

Outbound telemarketing can be used to build a database, create leads and appointments, follow up a direct mail campaign and keep in touch with customers. People in business will usually receive sales calls as long as the approach is to the point and deemed as value and relevant. It is of course possible that they have themselves had first hand experience of making sales calls themselves to gain business.




Good planning and training is imperative for successful telemarketing. We at The Telephone Marketing Company can adapt our services to the requirements of our clients. Undertaking a full hands on approach or constructing a full package of training for a sales team, individuals or we can build a sales team.

We would work with you to understand your product and create a structured sales target so that success can be monitored and achieved. In our planning we would construct practiced dialogues enabling the maker of the calls able to cope with queries and enable them to learn more about the potential client. 

Once information is collected this may then lead to arranging a meeting or sending a quotation thus securing a better relationship with the client. The more information that is collected by posing relevant questions it will lead to a better opportunity to securing a sale. Staged calling to establish a good dialogue is essential so that trust can be established for trading.

Primarily the first call should be to find out information, the company structure and to establish the process of decision making so far as purchases are concerned. The dialogue needs to be pleasant and structured so as not to be too clinical or invasive. A confident tone should be used without being too assertive or offensive. 




Understanding the state of the recipients tone can suggest perhaps returning the call at a later stage. 

Precisely delivered information and being confident about what you are calling about is essential - hesitation can lead to mistrust.

It is helpful to establish what the purchasers priorities are. These can be cost cutting, back up service, continuity or reliability. In addition to knowing what their problems are and suggesting how you may be able to assist or help them with your products or services. 

Just as making calls, staff need to be trained on how to receive calls from enquirers. Effective and positive responses can lead to sales. So it is just as important to make calls as it is to receive them. A professional approach in handling any telephone communication is essential in establishing a good client base and trust from your customers. 

Our training programme is well structured, established and is our testament to being in business for over 20 years.








Wednesday 26 March 2014

Outbound Telemarketing Services & Calls, London Agency


If you need Business Outbound Telemarketing Services We Can Help

MD Lindy Connaughton, 
The Telephone Marketing Company  has been established for over 20 years and  works to provide outbound telemarketing to a broad base of businesses such as, design, new media, advertising, communications, production, event management, IT, marketing, and management consultancy.
Our business to business telemarketing clients fall into these and many other areas. Our track record proves that we tailor the pitch to suit the needs of any client and their industry, literally becoming an extension of your company!
So why should you do telemarketing? Telemarketing is an enduring and popular, dynamic, flexible and effective marketing and communications technique. Interested in telemarketing? Here’s how you can use it:
• Outbound Telemarketing
Call customers and prospects to sell products and services, generate and qualify leads, prompt them to visit stores and showrooms and set appointments. Give existing buyers heads-up on hot deals. Turn outbound customer care calls into outbound telemarketing calls by cross-selling/upselling targeted offers. 

• Marketing
Publish, display and mention your phone numbers in catalogues, direct mail, emails, faxes, print ads, on websites to generate orders and leads. 

• Business to Business Telemarketing
Use an outbound telemarketing agency to help you to acquire customers, qualify prospects and pass hot leads to sales reps and deal closers. Rely on inbound telemarketing to acquire and qualify buyers for followup by your sales reps, close sales, process orders and cross-sell/upsell offers. 

Then call us direct to gain additional growth, reduce cost, and increase profit - right the first time! 

How to get in touch

The Telephone Marketing Company
Richmond Bridge House
419 Richmond Road
Twickenham
TW1 2EX